DAN APPEL has been directing commercials and promos since leaving VH1 in New York, where he was the on-air Art Director for promos and packaging as well as Producer for the VH1 Fashion Awards.

He has directed spots for varied commercial clients including Vans, Advil, Wall Street Journal, Franklin Templeton and Petsmart, as well as promos, image and interstitial campaigns for USA, AMC, Bravo, IFC, ABC Family, Lifetime, MSNBC, Discovery Kids, PBS and Buena Vista Television. He is also a photographer whose clients have included Chevrolet, Entertainment Weekly, Stuff, Boating, Paper and The Face.

In 2002, he formed danAppelcreative, a full-service production company offering award-winning creative, shoot production and post.

Dan has been extensively published and won numerous awards including Art Director Club, NY Festivals, Tellys, Addys (Best of Show), Creativity and BDA/Promax.

He likes bacon very much.